International Vision Expo West 2009 Continuing Education Program

: Speaker List

Speaker View

Below is a listing of all sessions the speaker is scheduled to present.

Sharon Carter



Speaker Bio


Sharon Carter has over 22 years of optometric experience including working in an office as an office manager, sales and training for an optometric software company to consulting for private practices. She started her own consulting company, Eye Care Optometric Consulting (ECOC), in 2001 and personally consults in offices all over the country spreading her team building philosophy. She is very energetic and enthusiastic and for more than 9 years has been speaking and motivating staff at state associational meetings, national and international conferences sharing her company's philosophy of 'provide the best patient care possible and the money will follow.'

Friday, October 2, 2009
General Courses
32-703-V: Memorable First & Last Impressions
10:45 am - 11:45 am (Friday, October 2, 2009)
How important is the first impression and the last impression patients get when visiting your office? This seminar teaches your staff how to make a positive impression beginning with scheduling the appointment, through the duration of your patients' visit until the patient walks out of the door. Some of the topics we will be covering include telephone procedures, greeting patients, appointment scheduling, checking out and collecting charges, pre-appointing along with any other interactions with the patient that might occur in the front office.
Sharon Carter - Consultant, ECOC
33-207-S: Marketing Benefits, Not Products
1:30 pm - 3:30 pm (Friday, October 2, 2009)
Are your optical sales where you would like them to be? If not, it could be the way you are presenting or “selling” in your optical. This course will teach you how to educate your patients on the benefits of each product you have to offer and how to present that in a way that is not perceived as high pressure selling. When a patient is educated on the benefits they are buying rather than being sold to they understand the value of what they are paying for. This eliminates remorse after the sale and promotes a good referral for your optical. Everyone loves to buy but hates high pressure sales.
Sharon Carter - Consultant, ECOC
Saturday, October 3, 2009
General Courses
41-507-V: Insurance Filing
8:30 am - 9:30 am (Saturday, October 3, 2009)
Insurance is a very big part of most practices today. That is why it is essential to get a system for collecting information from the patient, creating a clean claim, and making sure payment is made correctly and in a timely manner. Each area of the office has a part in the claim process and this course will provide the essential steps for a system that will insure prompt and accurate insurance filing and payment.
Sharon Carter - Consultant, ECOC
43-505-V: SPECIAL SYMPOSIUM: Women Ask For Directions - Personalities In The Workplace
12:45 pm - 2:45 pm (Saturday, October 3, 2009)

Sponsored By: VC

Do you have your staff in the right positions? Every employee has a different personality and for an office to be effective you must know what personality your employees have and what position is best suited for them. This course will determine personality types, define where these types are most effective, and determine what causes personalities to clash. Your patients also have unique personalities and this course will address how to interact and meet the needs of each personality type.
Sharon Carter - Consultant, ECOC

Reed Exhibitions

Vision Council

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